Privacy Policy

This Privacy Policy describes how Shelfy (“Shelfy”, “we”) collects, uses, and protects the personal information we obtain through our website and our retail-intelligence services. By using the site or the services, you accept the practices described in this policy.

1. Information we collect

We collect the following information:

• Data you provide: name, company, email, role, and any other details you include when requesting a demo, contacting us, or subscribing to the service.
• Usage data: technical information about your visit, such as IP address, browser type, pages viewed, and access date and time, collected via cookies and analytics tools.
• Communications: the content of the messages you exchange with us.

2. How we use the information

• Respond to inquiries and demo requests.
• Provide, maintain, and improve our services.
• Send you relevant product communications, which you can opt out of at any time.
• Comply with legal obligations and protect our rights.

We do not sell or rent your personal data to third parties.

3. Legal basis — Law 25.326

We process personal data in accordance with Argentina’s Personal Data Protection Law (Law 25.326) and other applicable regulations. The basis for processing is your consent, the performance of the contractual relationship, and our legitimate interest in operating and improving the service.

4. How we share information

We may share information with service providers acting on our behalf (for example, hosting, email, and analytics), subject to confidentiality obligations, and where required by law or necessary to protect rights, safety, or property.

5. Data retention

We retain personal data only for as long as necessary to fulfill the purposes described or as required by applicable law.

6. Security

We apply reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

7. Your rights

You may exercise your rights of access, rectification, update, and deletion of your personal data by writing to privacy@shelfylatam.com. In Argentina, the Agency for Access to Public Information (the authority overseeing Law 25.326) handles claims regarding non-compliance with personal data protection rules.

8. Cookies

We use essential cookies for the site to function and analytics cookies to understand its use. You can manage or block cookies through your browser settings.

9. International transfers

Your data may be processed or stored on servers located outside Argentina. In such cases we adopt appropriate safeguards to protect your information.

10. Minors

The site and services are aimed at businesses and professionals; they are not intended for minors, and we do not knowingly collect their data.

11. Changes to this policy

We may update this policy from time to time. We will post the current version on this page, indicating its update date.

12. Contact

For any questions about this policy or how we handle your data, write to privacy@shelfylatam.com.

This policy is general and informational. The specific conditions applicable to clients with a contracted service are governed by the corresponding service agreement.