Prices. List, cash, installments, USD. Everything the customer actually pays.
The price a customer sees on the digital shelf isn’t the list price. It’s list minus discount, spread across installments, with the retailer’s active promotion. Shelfy captures every component and shows them as real effective price.
What does “effective price” actually mean?
In LATAM, the “real” price of a product is a composition: list price, cash-payment discount, interest-free or financed installments, and the retailer’s active promotion (validity, applicable days, cap). For a $50,000 coffee maker, effective price can swing from $32,000 to $58,000 depending on the day and the retailer.
Almost no one measures this systematically. Shelfy does it by default.
What Shelfy captures, on every read.
List and cash price
The two numbers almost everyone watches. Capture, normalization, and weekly deltas per SKU, brand, retailer, category.
Installments, financed and free
Installment count, per-installment amount, interest-free flag. Automatic detection when a retailer changes the plan.
USD equivalent
FX rate locked at the moment of capture, so historical series stay coherent even during periods of high volatility.
Retailer promotions
Seasonal sales, flash deals, brand weekends, special events. Validity and per-SKU applicability captured.
The same SKU, across four retailers, over one week.
Shelfy shows you how the effective price of a product evolves at each retailer day by day. You’ll see who dropped first, who copied, and where the spread is widest — all in a single view.
What you can cross with pricing data.
“What was my lowest effective price this month at each retailer?”
“Which retailer has the most generous installment offer in my category?”
“Did my competitor drop price without touching list? When, how much?”
“How does my USD price compare to 6 months ago?”