The price a customer sees on the digital shelf isn’t the list price. It’s list minus discount, spread across installments, with the retailer’s active promotion. Shelfy captures every component and shows them as real effective price.
In LATAM, a product’s "real" price is a composition: list price, cash-payment discount, interest-free or financed installments, and the retailer’s active promotion (validity, applicable days, cap). For a $50,000 coffee maker, the effective price can swing between $32,000 and $58,000 depending on the day and the retailer.
Almost nobody measures this systematically. Shelfy does it by default.
The two numbers almost everyone watches. Capture, normalization, and weekly deltas by SKU, brand, retailer, and category.
Number of installments, amount per installment, interest flag. Automatic detection when a retailer changes the plan.
FX rate anchored to the moment of capture, so histories reconcile even through periods of high volatility.
Seasonal discounts, flash sales, brand weekends. Validity and application captured per SKU.
Shelfy ranks your catalog by effective price: each product’s best price, its percentile within the category, and the installments on offer. You see at a glance where you’re expensive, where you’re cheap, and where you can move without giving up margin.