Shelfy
Product
Marketplace + retailers

When Mercado Libre and the retailers live in the same table, you see things nobody else sees.

Argentine e-commerce isn’t one channel — it’s an ecosystem. Mercado Libre with its thousands of sellers, plus the 50+ traditional retailers (Frávega, Carrefour, Jumbo, Easy, Musimundo). Shelfy crosses them against the same unified product, in a single view.

mercadolibre · buybox
Mercado Libre · live
Whirlpool WRE57AKBPA refrigerator
Whirlpool
Pyme XX
Gray
WhirlpoolOficialofficial
env. gratis38%$1,084,000
Tienda Pyme XXauthorized
env. $4.50022%$1,099,999
DeptoElectro_ARgray market
retira14%$998,000
GranElectroSAauthorized
env. gratis10%$1,119,000
+ 7 more sellers
16%
11
Distinct sellers
2
Gray market
84%
Buybox 7d

Mercado Libre doesn’t make sense on its own.

Mercado Libre is roughly half of Argentine e-commerce. The other half is the traditional retailers. Your competitor may be losing presence at retailers while gaining buybox on ML at the same time. A retailer promotion shapes how ML sellers move over the following 48 hours. Real commercial strategy lives in the cross of the two.

With Shelfy, Mercado Libre and the retailers live in the same view, against the same product — so cross-channel analysis stops being a project and becomes part of your weekly routine.

What you see when channels live together.

Mercado Libre, seller by seller

Full list of distinct sellers per SKU, with price, shipping, buybox share, and 30-day history.

Crossing with every retailer

The same unified product on Mercado Libre and at each retailer that carries it — prices, installments, and stock in one row.

Cross-channel spread

The gap between ML’s lowest effective price and the lowest at retailers, per SKU and category. Spot where a channel is leaving margin on the table.

Gray-market detection

Unauthorized sellers on ML that erode the authorized channel. Evidence ready (price, location, buybox history) for your legal team.

In practice

The same SKU, across every channel, in one frame.

For a Whirlpool refrigerator, Shelfy shows you at the same time the lowest ML seller, the five retailers that carry it, and the effective-price gap between each. You see where the customer buys cheapest today — and exactly what each channel costs you in spread.

cross-channel · effective prices
Same SKU · all channels
Whirlpool WRE57AKBPA refrigerator · today
ChannelEffective price
Mercado Libre· lowest sellerlowest
$998k
Megatone
$1,054k
Frávega
$1,099k
Musimundo
$1,149k
Carrefour
$1,199k
Easy
not listed
$201k
Max spread
11
Sellers on ML
84%
Buybox 7d
Typical crosses

The questions you answer when everything is crossed.

How much does Mercado Libre weigh vs. retailers in my category today?

ML 42%Retailers 58%

Did my competitor lose at retailers but win on ML? Or vice versa?

retailersML

What’s the spread between ML’s lowest and retailers’ lowest, on my top SKUs?

Fridge A$201k
Washer B$148k
AC C$96k
Cooktop D-$22k

When a retailer activates a promo, do ML sellers react?

retailer promo
FAQ
A matching engine combines brand, model, physical attributes (capacity, color, format, EAN when present), and description embeddings. Each match carries a confidence score. High-confidence ones are bulk-approved; the edge cases go to a review queue you validate. Shelfy never merges two distinct SKUs without your OK.

Does your team sell consumer brands in Argentina?

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Start seeing your digital shelf this week.

20 minutes. Your catalog. Real Argentina data. No sales pitch.

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